Primrose is an Arts and Crafts botanical hand-tufted rug, its deep navy field filled with large mustard-gold blooms, small coral flowers, and dense sage-green foliage worked in a mirrored, symmetrical layout.Product Details Construction: Hand Tufted Material: 100% New Zealand Wool Colour: Navy Pattern: Botanical floral with mirrored symmetry Style: Traditional, Arts and Crafts-Inspired Made in: Bhadohi, Uttar Pradesh, India Primrose fills the entire field with pattern — oversized golden blooms anchor each quadrant, connected by trailing leaves and studded with small coral flowers, all mirrored top to bottom and side to side for a formal, balanced composition. This is the kind of dense, all-over botanical design the Arts and Crafts textile tradition is known for, where no part of the surface is left as plain background. Hand tufted with a dense, even pile, Primrose is built to anchor a room for years.Frequently Asked QuestionsWhat is a hand-tufted rug, and how is it made?Wool is punched through a stretched canvas backing by hand using a tufting gun, following a pre-drawn design. A layer of latex is applied underneath to lock the fibres in place, then a fabric backing is added for stability — this is what lets a pattern this detailed hold its precise linework.Why is the pattern mirrored?Symmetrical, mirrored layouts are a hallmark of Arts and Crafts textile design, giving a dense floral pattern a formal, balanced structure rather than a random scatter.Is shedding normal on a new hand-tufted rug?Yes — some loose fibre shedding in the first few months is normal for wool pile and settles down with regular vacuuming.How do I clean and maintain it?Vacuum on suction only, without a rotating brush or beater bar. Blot spills immediately with a dry cloth rather than rubbing, avoid harsh chemicals, and bring in a professional cleaner periodically.What is the pile material?100% New Zealand wool.Which room suits this rug best?Living rooms and formal dining spaces — the dense pattern and deep navy ground work well as a rich, traditional anchor.
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