All you need to know:Show your skin some love in your 50s by adding Anew Platinum Lift & Tighten Day Cream to your morning beauty routine.Co-created with dermatologists and scientists - this day cream is formulated with our exclusive and award-winning Protinol™** for a dual-collagen boost; and arginine to help lift and tighten skin.What you'll see: After 2 days, skin will be visibly lifted and resilient** and after 1 week, fine lines will appear smoother and skin will feel plumper and more elastic.**Try it out. We have a feeling you'll love the results.15mlWhy you'll love it:• This moisturiser gives you skin confidence and keeps you looking fab in your 50s.• 8/10 agreed it actively firms and tightens skin.*• Gives you visible results in as little as 2 days.What's in:Powerful, age-defying ingredients.What's out:Dry, taut and sagging skin.How to use it:Start with a face serumAfter cleansing, apply Anew Skin Renewal Power Serum all over your face and neck.Follow with the day creamUsing your fingertips, gently massage this age-defying day cream into your skin in an upward and outward direction.Complete your skincare routineFor the best results, use Anew Platinum Lift & Tighten Night Cream before heading to bed.*Based on a consumer study with 113 participants**Award-winning Protinol™ is the pioneering technology that activates TWO types of collagen, to help restore years of collagen loss in just 7 days.
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