Our newest edition to the Magic Family, Magic Mauve is launching in a newly designed lipstick case, only for the Magic formulas. It's designed to protect the shades from heat and cold of transit. Magic Mauve - 1970 takes inspiration from the iconic deep colors of the era - 1970 appears black in our gorgeous gold tube, and then shifts when applied based on your personal pH to create your own signature shade ranging from light mauve to darker burgundy. The perfect hue for anyone who could use a little more magic in their daily routine. High pigment, moisturizing glossy finish Subtle vanilla flavor Enriched with jojoba, shea butter and vitamin E Encased in a gorgeous gold tube Meticulously formulated for sensitive skin
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