Ivory Floral Medallion Hand-Tufted Wool Runner is crafted for those who want a heirloom-quality touch underfoot. Skilled artisans hand-tuft dense New Zealand wool through a canvas backing, one row at a time, to create this richly detailed floral medallion design in ivory, red, blue and tan — a runner made to be walked on for years. Product Details Material: New Zealand Wool Construction: Hand-Tufted Pile Height: Approx. 0.5–0.75 inch, dense cut pile Color: Ivory, Red, Blue, Tan Pattern: Floral Medallion Shape: Runner Texture: Dense, plush, cushioned underfoot Made in: Bhadohi, Uttar Pradesh, India Customization: Custom sizes available on request Why You'll Love It Hand-tufted wool pile offers a dense, cushioned feel that holds its shape over time Intricate floral medallion pattern brings an artisanal, heirloom character to any space Wool's natural resilience and stain resistance make it a practical everyday choice Helps dampen sound and insulate cold flooring Hypoallergenic and naturally moisture-regulating A more refined alternative to machine-made runners Available in a wide range of lengths Perfect For Hallway: A refined, detailed pattern that elevates a long walkway. Entryway: A statement welcome with heirloom-quality craftsmanship. Staircase: Dense wool pile that holds up well to daily footsteps. Bedside: A soft, warm landing spot first thing in the morning. Rug Care Vacuum regularly on a suction-only setting, without a beater bar, to protect the tufted pile. Blot spills immediately with a clean, dry cloth — avoid rubbing. Use a rug pad underneath to prevent slipping and extend its lifespan. Some initial shedding is normal for wool pile and settles with regular vacuuming. Keep away from excessive moisture; professional cleaning recommended for deep stains. Keep away from prolonged direct sunlight. Frequently Asked Questions Q: What does "hand-tufted" mean?Skilled artisans use a tufting gun to punch wool yarn through a canvas backing by hand, row by row, then finish and trim the pile. It's a handmade construction that allows for detailed patterns like this floral medallion design. Q: Why choose wool over a synthetic pile?Wool is naturally resilient, stain-resistant and hypoallergenic. Its fibres bounce back after being compressed, so the rug holds its shape and look even with daily footsteps. Q: Does this rug shed?Some initial shedding is normal for hand-tufted wool rugs and settles down after a few months of regular vacuuming. Q: Is it suitable for a staircase or busy hallway?Yes — the dense wool pile is built to hold up well underfoot, though we still recommend a rug pad for grip and extra cushioning on stairs. Q: How do I clean spills?Blot immediately with a clean, dry cloth. Avoid rubbing, and use professional cleaning for deeper stains. Q: Can I get a custom length?Yes, just share your preferred dimensions and we'll have it made to order. Q: How long does delivery take?Ready-to-ship sizes: 12–15 days. Custom sizes: 25–35 days.
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