Bloomtide is an ombre flower hand-tufted runner, built from overlapping scalloped circles that read as a stretched flower shape — graduating from beige at each end, through layers of teal, into a near-black navy centre.Product Details Construction: Hand Tufted Material: 100% New Zealand Wool Colour: Multicolor (Beige to Navy Ombre) Pattern: Scalloped flower ombre Style: Modern, Contemporary Shape: Runner Made in: Bhadohi, Uttar Pradesh, India Rather than a straight-edged runner, Bloomtide is shaped from a chain of scalloped, petal-like circles, each one shifting slightly in colour — beige at the two ends, moving through progressively deeper shades of teal, and settling into a near-black navy at the very centre, like a tide of colour rising and falling along its length. That gradient does double duty as a design device: it draws the eye down the length of the hallway and gives the runner a clear midpoint, unlike a flat, single-colour strip. Hand tufted with a dense, even pile, Bloomtide works as a considered floor piece rather than a purely functional one.Frequently Asked QuestionsWhat is a hand-tufted rug, and how is it made?Wool is punched through a stretched canvas backing by hand using a tufting gun, following a pre-drawn design. A layer of latex is applied underneath to lock the fibres in place, then a fabric backing is added for stability — this is what lets Bloomtide hold its scalloped outline precisely.How does the ombre colour effect work?The colour shifts gradually from beige at each end through several shades of teal to a near-black navy centre, rather than being printed or dip-dyed — each tone is tufted individually.Is shedding normal on a new hand-tufted rug?Yes — some loose fibre shedding in the first few months is normal for wool pile and settles down with regular vacuuming.How do I clean and maintain it?Vacuum on suction only, without a rotating brush or beater bar. Blot spills immediately with a dry cloth rather than rubbing, avoid harsh chemicals, and bring in a professional cleaner periodically.What is the pile material?100% New Zealand wool.Will it hold up in a hallway or entryway?Yes — the dense hand-tufted pile is built for regular foot traffic, which suits the passageways runners are typically placed in.
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