Create a smooth, radiant canvas for your makeup with this gel-based primer enriched with 4% niacinamide—perfect for locking in your look while caring for your skin. The e.l.f. Power Grip Primer + Niacinamide is designed to grip makeup for all-day wear while also working to brighten and even out skin tone. Formulated for all skin types—from oily to dry—this translucent, tacky-textured primer ensures your foundation stays put while delivering a glowing finish. Its clear formula blends seamlessly into any skin tone, making it a versatile essential in your beauty routine. ✔️ Infused with 4% niacinamide to visibly reduce dullness✔️ Tacky gel texture that extends makeup wear✔️ Smooths and preps skin for flawless application✔️ 100% vegan and cruelty-free Whether you're going for a natural glow or full glam, this primer helps your makeup stay fresh while your skin reaps the skincare benefits.
Checkout happens on the official store. This page mirrors catalog facts in plain HTML for direct reading and crawlability.
