Build stronger brands together with Co-Creating Brands, a strategic guide to brand-building through customers, employees, and communities. About this Book: • Every copy is a brand-new, 100% authentic original edition — never a photocopy or reprint, guaranteed for genuine print quality and binding. • If your book arrives damaged or defective, you can easily change or return it, no matter the reason. • Printed on quality paper with a durable cover, built to be revisited and shared for years. • A thoughtful pick for every occasion, including branding gift boxes, gifts for marketers, and professional bundles, and more. Book Details: • Full Title: Co-Creating Brands: Brand Management from a Co-Creative Perspective • Authors: Nicholas Ind and Holger J. Schmidt • Format: Paperback • Language: English • Category: Branding / Marketing / Business / Brand Management • ISBN: 9781472962263 • Pages: 336 • Package Includes: 1 book Highlights: • A modern book on co-created brand value. • Explores branding through customers, employees, and stakeholders. • Combines strategic models with international case examples. • A strong choice for marketers, entrepreneurs, and brand leaders. Care Note: Keep away from water, direct sunlight, and excessive humidity. Store in a dry place to preserve the cover and pages.
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