Althir Ivory is a soft sculptural rug, large rounded ivory shapes floating across a dusty mauve field like pebbles smoothed by water. Product Details Construction: Hand Tufted Material: 100% New Zealand Wool Colour: Ivory, Dusty Mauve Pattern: Organic overlapping shapes Style: Modern, Contemporary Made in: Bhadohi, Uttar Pradesh, India Althir Ivory keeps to a soft, two-tone palette, letting large rounded ivory shapes sit against a dusty mauve field in an abstract, Matisse-inspired composition. The smooth, organic curves and gentle colour pairing give the rug a calm, contemporary feel that works well as a grounding neutral rather than a bold statement. Hand tufted with a dense, even pile, Althir Ivory suits a room built around soft, muted tones. Frequently Asked Questions What is a hand-tufted rug, and how is it made? Wool is punched through a stretched canvas backing by hand using a tufting gun, following a pre-drawn design. A layer of latex is applied underneath to lock the fibres in place, then a fabric backing is added for stability. What inspired the organic shapes? The rounded, overlapping forms draw on mid-century cut-paper abstract art, using simple curved shapes rather than a repeating geometric pattern. Is shedding normal on a new hand-tufted rug? Yes - some loose fibre shedding in the first few months is normal for wool pile and settles down with regular vacuuming. How do I clean and maintain it? Vacuum on suction only, without a rotating brush or beater bar. Blot spills immediately with a dry cloth rather than rubbing, avoid harsh chemicals, and bring in a professional cleaner periodically. What is the pile material? 100% New Zealand wool. Which room suits this rug best? Bedrooms and living rooms - the soft mauve and ivory palette suits a calm, muted interior.
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